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PLAY Boulder Foundation

Art direction

The PLAY Boulder Foundation supports the City of Boulder’s Parks and Recreation department, helping develop and complete outdoor and public-space improvements throughout the city. The organization is responsible for accomplishments like new park construction, renovations of community areas like the Boulder Reservoir, and hosting the Boulder Creek Duck Race.



Hampered by an outdated logo that felt unprofessional, the organization needed a new visual identity that would support all of their communications and inform design choices like color palette and iconography.



I designed a contemporary, friendly brand that feels strong and confident. The identity is rounded out with inspirational messaging, vibrant photography, and a flexible set of unique logo graphics.


Art direction & design: Michael Benjamin