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Lone Tree Brewing

Brand strategy • Creative direction


Lone Tree Brewing Company is a respected and beloved craft brewery in the suburbs south of Denver, Colorado. As their opportunities for regional distribution expanded, they needed a clear brand image and consistent design system for their beer.

 

STRATEGY

Lone Tree respects classic beer styles and puts a unique spin on the flavors people already love. Easygoing brews, approachable styles, and a focus on a quality drinking experience are the hallmarks of Lone Tree's special recipe. With a tap room that functions as a true neighborhood gathering place, the brewery's friendly and accessible image was a key aspect in creating an authentic brand personality.

 

SOLUTION

We streamlined Lone Tree's naming system for their beers, opting for concise and descriptive names for each variety, so everyone buying and drinking the beers knows exactly what they are getting. Bright, colorful labels grab attention, and a new logo pays homage to the brand's roots in Colorado.

 
 

Creative direction: Michael Benjamin
Graphic design: Monte Mitchell
Account management: Jacki Ognibene
Agency: Anthem Branding