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Coburn Partners

Art direction


Based in Boulder and Crested Butte, Coburn designs, develops, and builds residential and commercial communities throughout Colorado. Their buildings have a uniquely modern, alpine-inspired look. Their old logo felt mismatched for the company's aesthetic. The principals at Coburn approached Anthem Branding and asked for a refreshed visual identity with a refined and professional look that reflects their firm’s high-end work.

 

STRATEGY

I partnered directly with Coburn's leadership team throughout the rebranding exploration. Our first step identified the visual style and unique approach that defined the group's work. Then we determined how they wanted to be perceived by their ideal client, and built a visual identity that reflected these key components.

 

SOLUTION

The result is a bold and iconic graphic mark that mixes a letter C with a cube shape, accompanied by strong lettering set in a classic condensed typeface.

 
 

Art direction & design: Michael Benjamin
Agency: Anthem Branding