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Calluna Events

Art direction


Boulder’s most respected wedding and event planning company needed a new, distinctive brand mark and visual identity. Working directly with Heather, the company’s founder and lead planner, we explored the styles and aesthetic tastes that match the look of a Calluna event.

 

STRATEGY

I partnered with a custom lettering expert, and we crafted a unique logo inspired by the special touch that Heather and her team bring to each event they plan. A color palette of soothing grays provide a confident and subtle basis for the brand's visuals.

 

SOLUTION

The Calluna Events logo is a match for the company: unique, distinctive, and defined by an elegant expression.

 
 

Art direction: Michael Benjamin
Lettering: Dan Cotton
Agency: Anthem Branding